PATH Program

Market dynamics

PATH's market dynamics program strengthens markets to increase equitable access to health products and services and, ultimately, help address the world’s most pressing health challenges.

What we do

Billions of people have limited access to affordable and quality essential health products and services despite major technological progress. An efficient market is essential for delivering health innovations to everyone who needs them. It is often the case, however, that markets fail those who are marginalized, poor, affected by emergencies, or living in extremely difficult circumstances.

We develop and strengthen markets by combining our systematic approach and capabilities with our broad expertise in developing and scaling up innovative solutions to the world’s most pressing health challenges.

Our capabilities span market analytics, modeling, strategy creation, product introduction planning, regulatory analysis, advocacy and stakeholder engagement, and support for policy change. With our work—ranging from epidemic preparedness and malaria diagnosis and treatment to maternal and newborn health, pneumonia and respiratory care, and more—we help address the leading causes of mortality and morbidity.

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Market Dynamics leadership

  1. Claudia Harner-Jay

    Acting Global Program Leader, Market Dynamics program

  2. Tara Herrick

    Senior Market Dynamics Officer

  3. Helen Kamau

    Market Dynamics Officer

  4. Andolo Miheso

    TIMCI Project Lead, Kenya

  5. Elena Pantjushenko

    Advocacy and Communications Manager

  6. Michael Ruffo

    Director, Tools for Integrated Management and Childhood Illness

  7. Lisa Smith

    Director, Access to Medical Devices Portfolio

  8. Annah Oruta

    Regional Manager for Programs and Innovation

  9. Maria Arias Coscaron

    Senior Project Manager, Market Dynamics

  10. Rebecca Thomas

    Project Administration Manager

22 Article s

Our Resources

Browse resources and publications from our program in the PATH resource database.