PATH Program

Market dynamics

PATH's market dynamics program strengthens markets to increase equitable access to health products and services and, ultimately, help address the world’s most pressing health challenges.

What we do

Billions of people have limited access to affordable and quality essential health products and services despite major technological progress. An efficient market is essential for delivering health innovations to everyone who needs them. It is often the case, however, that markets fail those who are marginalized, poor, affected by emergencies, or living in extremely difficult circumstances.

We develop and strengthen markets by combining our systematic approach and capabilities with our broad expertise in developing and scaling up innovative solutions to the world’s most pressing health challenges.

Our capabilities span market analytics, modeling, strategy creation, product introduction planning, regulatory analysis, advocacy and stakeholder engagement, and support for policy change. With our work—ranging from epidemic preparedness and malaria diagnosis and treatment to maternal and newborn health, pneumonia and respiratory care, and more—we help address the leading causes of mortality and morbidity.

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Market Dynamics leadership

  1. Claudia Harner-Jay

    Acting Global Program Leader, Market Dynamics program

  2. Tara Herrick

    Senior Market Dynamics Officer

  3. Helen Kamau

    Market Dynamics Officer

  4. Andolo Miheso

    TIMCI Project Lead, Kenya

  5. Elena Pantjushenko

    Advocacy and Communications Manager

  6. Michael Ruffo

    Director, Tools for Integrated Management and Childhood Illness

  7. Lisa Smith

    Director, Access to Medical Devices Portfolio

  8. Annah Oruta

    Regional Manager for Programs and Innovation

  9. Maria Arias Coscaron

    Senior Project Manager, Market Dynamics

  10. Rebecca Thomas

    Project Administration Manager

22 Article s
  1. Helen Kamau, regional lead for PATH’s Access to Medical Devices portfolio, stands with representatives from Build Health International at Africa’s 1st Regional Biomedical Engineering and Health Technologies Conference in Nairobi, Kenya. Photo: BHI
    January 15, 2024

    Strong health systems require resilient biomedical engineering: Four ways to expand its reach

    Medical devices are a vital component of effective health care delivery yet not enough attention is given to the critical role of biomedical engineers in maintaining the equipment that keep patients alive. Below are four ways to address this gap.

  2. A health care worker unpacks and installs an oxygen concentrator for a COVID-19-positive patient inside an isolation ward at Rural Hospital in Palghar, Maharashtra, India. Photo: PATH/Ragul Krishnan.
    September 27, 2023

    Universal health coverage means universal oxygen access

    Medical oxygen is critical across countries, ages, and diseases. “Health for all” cannot be achieved without sustained prioritization and investment in universal oxygen access.

  3. Biomedical engineers Haule Selwin and Aron Mahofu diligently rectify and restore malfunctioning medical equipment at Bunda District Designated Hospital in the Mara Region, Northern Tanzania.   Photo: PATH/Jackson Mugyabuso.
    June 27, 2023

    Strengthening oxygen supply and respiratory care in Tanzania

    Providing quality oxygen and respiratory services is essential for saving lives, but there are serious challenges to overcome.

  4. R Kayambankadzanja PATH
    February 24, 2023

    Celebrating progress toward better oxygen access: Year 1 of Malawi’s oxygen roadmap

    One year ago, Malawi launched its first National Medical Oxygen Ecosystem Roadmap. It is already helping to close the oxygen access gap.

  5. December 7, 2022

    More efficient markets for malaria: Five approaches PATH uses to deliver innovations for detecting and treating Plasmodium vivax malaria

    How PATH supports governments to make P. vivax malaria diagnostics and treatments more accessible

  6. Examples of Autodisable AD syringes Photo. PATH..jpg
    November 22, 2021

    The syringe shortage, explained

    As COVID-19 vaccines roll out, low- and middle-income countries are facing a massive syringe shortage. PATH experts unpack the causes and implications.

Our Resources

Browse resources and publications from our program in the PATH resource database.