PATH Program

Market dynamics

PATH's Market Dynamics program strengthens markets to increase equitable access to health products and services and, ultimately, help address the world’s most pressing health challenges.

What we do

Billions of people have limited access to affordable and quality essential health products and services despite major technological progress. An efficient market is essential for delivering health innovations to everyone who needs them. It is often the case, however, that markets fail those who are marginalized, poor, affected by emergencies, or living in extremely difficult circumstances.

We develop and strengthen markets by combining our systematic approach and capabilities with our broad expertise in developing and scaling up innovative solutions to the world’s most pressing health challenges.

Our capabilities span market analytics, modeling, strategy creation, product introduction planning, regulatory analysis, advocacy and stakeholder engagement, and support for policy change. With our work—ranging from epidemic preparedness and malaria diagnosis and treatment to maternal and newborn health, pneumonia and respiratory care, and more—we help address the leading causes of mortality and morbidity.

About PATH's Market Dynamics program

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Market Dynamics leadership

  1. Lisa Smith

    Global Program Leader; Director, Access to Medical Devices Portfolio

  2. Tara Herrick

    Director, Market Analytics and Insights

  3. Rebecca Thomas

    Director, Finance and Awards

  4. Michael Ruffo

    Senior Program Officer

  5. Elena Pantjushenko

    Advocacy and Communications Manager

  6. Michael Krautmann

    Senior Program Officer

  7. Spike Nowak

    Senior Program Officer

Related articles

Read our latest

29 Article s
  1. Panelists during a CPHIA session convened by PATH and Impact Global Health Photo: Susan Lin
    January 13, 2026

    Africa at the crossroads: Why African-led R&D is more important than ever

    At CPHIA 2025, PATH and Impact Global Health convened a high-level discussion on why Africa must invest boldly and consistently in its own health R&D ecosystem to secure resilience, equity, and long-term sovereignty.

  2. Picture1
    December 15, 2025

    Advancing medical oxygen systems for newborn survival in India

    Rational oxygen therapy is critical for saving newborns in need. PATH brings together new technology, training and mentorship, and reliable oxygen delivery to ensure every newborn breathes safely.

  3. 11
    December 15, 2025

    Building a stronger oxygen ecosystem in Vietnam

    When the COVID-19 pandemic swept across Vietnam, it underscored an urgent and universal truth: medical oxygen is not merely a medical commodity but a lifesaving therapy.

  4. IMG_20240208_142959
    December 15, 2025

    Where oxygen meets action: Strengthening skills for better respiratory care

    Health workers and biomedical engineers need the right skills to safely deliver and maintain medical oxygen. By investing in sustainable training initiatives, PATH is helping countries convert oxygen availability into access for patients.

  5. Oxygen cylinders at a health facility in Kitui county, Kenya.
    May 21, 2025

    Ensuring access to lifesaving medical oxygen: Kenya’s new policy roadmap

    PATH and Kenya’s Ministry of Health launch Kenya’s first oxygen roadmap, setting the stage for equitable access to high-quality, sustainable, and affordable medical oxygen for all Kenyans by 2030.

  6. A team of lecturers from different health training institutions undergoing a practical session during the medical oxygen and respiratory care training of trainers.  Photo: PATH/Happy Banda.
    December 6, 2024

    Revolutionizing oxygen use in Malawi’s health system

    Investing in medical oxygen and respiratory care education closes the gap between oxygen availability and its access.

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