Healthy Behaviors

From soap operas to social media, we use data-driven communication strategies to take on taboos that get in the way of health. We open the door for people and communities to adopt and maintain behaviors and tools that fight diseases and improve health.

July 31, 2018
The global health world is changing, and so are we: PATH's CEO on our next 40 years
May 17, 2016
The profound effect of girls’ dreams
Sept. 5, 2014
Projecting health: the power of locally made videos to change behavior
Our Work
Articles from our global team
17 Articles
17 Articles
17 Articles
  1. Fortified rice being cooked for a school lunch program in India. PATH provides technical expertise for scale-up of fortified rice, supply chain optimization, quality assurance and control, social behavior change, evidence generation, and more. Photo:PATH.
    August 2, 2022

    Four principles for large-scale rice fortification

    Lessons from the groundbreaking partnership between the Indian government and PATH.
  2. COVID-19 TikTok Video
    August 2, 2022

    Pakistan's TikTok campaign for COVID-19 information

    How strategy, teamwork, and ten TikTok videos brought COVID-19 vaccine information to millions of people.
  3. 18622.jpg
    May 22, 2019

    Supporting safe water, sanitation, and hygiene in health care facilities

    A critical part of preventing infections, stopping the spread of drug resistance, and achieving universal health coverage.
  4. Hepatitis C is a major cause of liver disease and liver cancer in Vietnam. People who inject drugs are most at risk, as well as men who have sex with men. Prevention and early detection of the disease are the best ways to avoid serious consequences. PATH
    December 18, 2018

    Innovative 'Healthy Liver, Happy Life!' campaign in Vietnam integrates HIV & HCV testing

    Social media networks, community-led offline events, and peer-led counseling encourage Hepatitis C testing.
  5. DSC07014.jpg
    November 30, 2018

    100,000 people in Vietnam choose community-based HIV testing

    HIV lay testing and self-testing gives people most at risk of HIV a friendly, convenient, and confidential option and reaches those most at risk of infection.
  6. DSC07495.jpg
    November 30, 2018

    Love, respect, and courage prevents the spread of HIV in Vietnam

    PATH is supporting people newly diagnosed with HIV to anonymously or directly inform their sex or drug-injecting partners of the diagnosis and engage them in community-based HIV testing.
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