Healthy Behaviors

From soap operas to social media, we use data-driven communication strategies to take on taboos that get in the way of health. We open the door for people and communities to adopt and maintain behaviors and tools that fight diseases and improve health.

July 31, 2018
The global health world is changing, and so are we: PATH's CEO on our next 40 years
May 17, 2016
The profound effect of girls’ dreams
Sept. 5, 2014
Projecting health: the power of locally made videos to change behavior
Our Work
Articles from our global team
19 Article s
  1. PATH's Gerald Robi interviews a caregiver for a person living with diabetes as part of the landscaping exercise.
    November 14, 2023

    Five critical issues facing people living with diabetes resurge in Diabetes CarePak landscape assessments

    Diabetes is a global and growing problem. Recent evidence published by the Lancet projects that 1.3 billion people will have diabetes by 2050.
  2. IMG_4223 (1)
    October 31, 2023

    Elevating support: Enhancing drug-sensitive tuberculosis counseling for improvement in treatment

    Counseling for drug-sensitive tuberculosis (TB) serves as a bridge between medical treatment and the patient’s emotional well-being. In Myanmar, PATH is working toward strengthening counseling support for TB patients.
  3. Fortified rice being cooked for a school lunch program in India. PATH provides technical expertise for scale-up of fortified rice, supply chain optimization, quality assurance and control, social behavior change, evidence generation, and more. Photo:PATH.
    August 2, 2022

    Four principles for large-scale rice fortification

    Lessons from the groundbreaking partnership between the Indian government and PATH.
  4. COVID-19 TikTok Video
    August 2, 2022

    Pakistan's TikTok campaign for COVID-19 information

    How strategy, teamwork, and ten TikTok videos brought COVID-19 vaccine information to millions of people.
  5. 18622.jpg
    May 22, 2019

    Supporting safe water, sanitation, and hygiene in health care facilities

    A critical part of preventing infections, stopping the spread of drug resistance, and achieving universal health coverage.
  6. Hepatitis C is a major cause of liver disease and liver cancer in Vietnam. People who inject drugs are most at risk, as well as men who have sex with men. Prevention and early detection of the disease are the best ways to avoid serious consequences. PATH
    December 18, 2018

    Innovative 'Healthy Liver, Happy Life!' campaign in Vietnam integrates HIV & HCV testing

    Social media networks, community-led offline events, and peer-led counseling encourage Hepatitis C testing.
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