Picturing the Customer: Developing Consumer Personas From Research on Household Water Use in Andhra Pradesh, India

PATH's Safe Water Project undertook a household research study in Andhra Pradesh, India, interviewing 1,000 respondents about their water sources, perceptions of water quality, definitions of "safe" water, and water treatment behaviors. This publication presents the five consumer personas that were created from the data to exemplify various aspects of water values.

Publication date: December 2010

Picturing the Customer

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