Antimicrobial resistance (AMR) is one of the most pressing global health challenges of our time. The misuse and overuse of antibiotics in humans, animals, and agriculture have led to the emergence of drug-resistant pathogens, threatening the effectiveness of life-saving treatments. The World Health Organization (WHO) has declared AMR as a top ten global public health threat, requiring a multi-sectoral and multi-level response.
Despite growing scientific and policy-level attention, public awareness of AMR remains low, particularly among young people and vulnerable communities. Engaging young people in AMR awareness and advocacy is critical not only because they are future health care providers, scientists, and decision-makers but also because they are powerful communicators in the digital age.
PATH-CHRI, in collaboration with IIIT-Delhi, Indian Medical Association, EngenderHealth, World Health Organization, and ReAct is launching the AMR Reel Challenge to harness the creativity and digital fluency of students to produce short, engaging reels that raise awareness about AMR and promote responsible antibiotic use. It aligns with the objectives of the Global Action Plan on AMR and contributes to India’s National Action Plan on AMR, particularly in the domain of public awareness and education.
The competition aligns with the theme for World AMR Awareness Week (WAAW) 2025: “Act Now: Protect Our Present, Secure Our Future.” This year’s theme is a strong reminder that AMR is already here, and we need coordinated action and a concerted push to address this threat before it gets worse.
Watch the winning reels here.
Entries are now closed.
Jury panel for AMR Reel Challenge
- Abhijit Roy, Regional Access Senior Manager, GARDP
- Dr. Abhishek Dixit, Policy Fellow, IIIT - Delhi
- Dr Ajay Khera, Country Representative, EngenderHealth India Country Office
- Dr. Ankur Mutreja, Director – External Affairs & Health Security, PATH
- Bobby Ramakant, Editor, Citizen News Service (CNS)
- Dr. Guru Rajesh Jammy, M.D., PhD., Senior Health Specialist, World Bank
- Dr. Hyfa Mohammed Ali, Program Manager, ReAct Asia-Pacific
- Dr. Ijyaa Singh, Monitoring & Evaluation, Manager, ReAct Asia-Pacific
- Jasmine, IIIT - Delhi
- Nachiket Gudi, Technical Officer – AMR, CHRI
- Dr. Narendra Saini, Chairman, IMA Standing Committee for AMR
- Prof. Nikcy N M, Alva College of Nursing
- Pallavi Jain, Program Lead - YO.DH, PATH
- Pradeep Kumar Awate, Team Lead, MSU Project, PATH
- Rina Sinha, Public Information & Advocacy/Communication Officer, WHO India
- Rody Gangte, Strategy & Partnerships Lead, EngenderHealth, India Country Office
- Dr. S. S. Lal, Director & Member, Global Leadership Team, ReAct Asia-Pacific
- Dr. Salman F Khan, Youth Engagement Consultant, ReAct Asia-Pacific Region
- Dr. Sankar Mahadevan, Immediate Past President, IMA Kozhikode Branch, Kerala
- Prof. Dr Shivkumar S. Utture, Chairman, IMA Standing Committee for MSN
- Shobha Shukla, Executive Director & Managing Editor, CNS/APCAT Media/GAMA/SHE Initiative
- Dr. Sutanu Patra, IIIT - Delhi
- Dr. Tavpritesh Sethi, Professor, Computational Biology, IIIT - Delhi
- Dr Tikesh Bisen, Public Health Specialist – Surveillance, PATH
- Zehra Kazmi, Lead - Communications, South Asia, PATH
Winners
First place prize: Molik Joshi
Second place prize: The second prize is jointly awarded to the following teams. As the final scores resulted in a tie, both teams will be recognized as Joint Winners, with the prize amount distributed equally.
Joint second winner: Team Superbugs: Aoife Maria Jaison, Krishnanjali Jayakumar, Devika Renjith
Joint second winner: Team The Changemakers: Komal Meena, Srishti Pareek, Preeti Singh
Third place prize: Siddhee Kumar
Objectives
The AMR Reel Challenge aims to leverage the power of short videos and creative storytelling to:
1) Promote awareness and understanding of AMR among youth and the general public.
2) Encourage creative and science-based communication on AMR.
3) Generate a repository of youth-created digital content for future AMR campaigns.
Thematic areas
The competition entries must focus upon the following themes:
Smart use of antibiotics: Focus on responsible use, dangers of self-medication, and the importance of preserving reserve antibiotics.
Prevent infections, prevent resistance: Emphasize hygiene, sanitation, vaccination, and infection prevention as key strategies to reduce antibiotic use.
AMR and our environment: Showcase how pollution, waste disposal, and environmental contamination contribute to the spread of antimicrobial resistance.
One Health, One Future: Highlight the interconnectedness of human, animal, and environmental health, and contributing to AMR, and the role of youth in driving change across sectors.
Awards and recognition
First Prize: ₹50,000 + Certificate + Feature on partners’ social media
Second Prize: ₹30,000 + Certificate + Feature on partners’ social media
Third Prize: ₹20,000 + Certificate + Feature on partners’ social media
Participation Certification for All
Winning reels will be showcased during World AMR Awareness Week in relevant public health forums, webinars, and social media campaigns.
Participation guidelines
Eligibility: Students aged 18-28 can apply. Individual or group entries (maximum 3 members per group).
Format and content:
Short videos/reels are eligible. The maximum duration can be one minute.
Reels must be original, non-political, non-religious, non-offensive, and free from copyrighted content, and must not include AI-generated content.
Content should be scientifically accurate, culturally sensitive, and engaging.
Use of animation, storytelling, music, or dramatization is encouraged.
Reels must be in vertical format (9:16 aspect ratio) suitable for social media platforms.
Must be submitted in MP4 format.
Language: English and Hindi; must be simple, clear, and inclusive.
Submission Mode: Use the Google Form link for registration and submitting the video.
Evaluation criteria and timeline
Evaluation criteria
A jury comprising AMR experts, public health professionals, youth leaders, and communication specialists will evaluate entries based on:
Scientific accuracy: 25%
Creativity and innovation: 25%
Clarity of message: 20%
Engagement and impact potential: 20%
Technical quality (audio/visual): 10%
Timeline
Last date for submission: November 6, 2025
Winner announcements: November 18, 2025
Winning reel showcase: November 18-24, 2025
Please read the terms and conditions here. For any queries, write to us at amrcompt2025@gmail.com