Antimicrobial Resistance (AMR) is one of the most pressing global health challenges of our time. The misuse and overuse of antibiotics in humans, animals, and agriculture have led to the emergence of drug-resistant pathogens, threatening the effectiveness of life-saving treatments. The World Health Organization (WHO) has declared AMR as a top ten global public health threat, requiring a multi-sectoral and multi-level response.
Despite growing scientific and policy-level attention, public awareness of AMR remains low, particularly among young people and vulnerable communities. Engaging young people in AMR awareness and advocacy is critical not only because they are future health care providers, scientists, and decision-makers but also because they are powerful communicators in the digital age.
PATH-CHRI, in collaboration with IIIT-Delhi, Indian Medical Association, and Engender Health is launching the AMR Reel Challenge to harness the creativity and digital fluency of students to produce short, engaging reels that raise awareness about AMR and promote responsible antibiotic use. It aligns with the objectives of the Global Action Plan on AMR and contributes to India’s National Action Plan on AMR, particularly in the domain of public awareness and education. Submit your entry here: https://forms.gle/iWUPskkMdUiiTQtz5
The competition aligns with the theme for World AMR Awareness Week (WAAW) 2025: “Act Now: Protect Our Present, Secure Our Future.” This year’s theme is a strong reminder that AMR is already here, and we need coordinated action and a concerted push to address this threat before it gets worse.
Objectives
The AMR Reel Challenge aims to leverage the power of short videos and creative storytelling to:
1) Promote awareness and understanding of AMR among youth and the general public.
2) Encourage creative and science-based communication on AMR.
3) Generate a repository of youth-created digital content for future AMR campaigns.
Thematic areas
The competition entries must focus upon the following themes:
Smart use of antibiotics: Focus on responsible use, dangers of self-medication, and the importance of preserving reserve antibiotics.
Prevent infections, prevent resistance: Emphasize hygiene, sanitation, vaccination, and infection prevention as key strategies to reduce antibiotic use.
AMR and our environment: Showcase how pollution, waste disposal, and environmental contamination contribute to the spread of antimicrobial resistance.
One Health, One Future: Highlight the interconnectedness of human, animal, and environmental health, and contributing to AMR, and the role of youth in driving change across sectors.
Awards and recognition
First Prize: ₹50,000 + Certificate + Feature on partners’ social media
Second Prize: ₹30,000 + Certificate + Feature on partners’ social media
Third Prize: ₹20,000 + Certificate + Feature on partners’ social media
Top 10 Reels: Certificates of Appreciation
Winning reels will be showcased during World AMR Awareness Week in relevant public health forums, webinars, and social media campaigns.
Participation guidelines
Eligibility: Students aged 18-28 can apply. Individual or group entries (maximum 3 members per group).
Format and content:
Short videos/reels are eligible. The maximum duration can be one minute.
Reels must be original, non-political, non-religious, non-offensive, and free from copyrighted content.
Content should be scientifically accurate, culturally sensitive, and engaging.
Use of animation, storytelling, music, or dramatization is encouraged.
Reels must be in vertical format (9:16 aspect ratio) suitable for social media platforms.
Must be submitted in MP4 format.
Language: English and Hindi; must be simple, clear, and inclusive.
Submission Mode: Use the Google Form link for registration and submitting the video.
Evaluation criteria and timeline
Evaluation criteria
A jury comprising AMR experts, public health professionals, youth leaders, and communication specialists will evaluate entries based on:
Scientific accuracy: 25%
Creativity and innovation: 25%
Clarity of message: 20%
Engagement and impact potential: 20%
Technical quality (audio/visual): 10%
Timeline
Last date for submission: November 6, 2025
Winner announcements: November 18, 2025
Winning reel showcase: November 18-24, 2025
Please read the terms and conditions here. For any queries, write to us at amrcompt2025@gmail.com