PATH
Menu

PATH's Safe Water Project undertook a household research study in Andhra Pradesh, India, interviewing 1,000 respondents about their water sources, perceptions of water quality, definitions of "safe" water, and water treatment behaviors. This publication presents the five consumer personas that were created from the data to exemplify various aspects of water values.

Corporate author(s): PATH

Publication date: December 2010

Available materials

English

Picturing the Customer

1,046 KB PDF

Hard copies are not available.

Some digital files may be saved at low resolutions to conserve file size. Versions with higher quality may be available; see the contact information below to enquire.

This publication is part of the series Safe water briefs

Related regions: Global

See also: Health technologies > Safe water

For more information…

Contact: PATH Publications
Email: publications@path.org
Mailing address: PATH, PO Box 900922, Seattle, WA 98109 USA