PATH's Safe Water Project undertook a household research study in Andhra Pradesh, India, interviewing 1,000 respondents about their water sources, perceptions of water quality, definitions of "safe" water, and water treatment behaviors. This publication presents the five consumer personas that were created from the data to exemplify various aspects of water values.

Corporate author(s): PATH

Publication date: December 2010

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Picturing the Customer

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This publication is part of the series Safe water briefs

Related regions: Global

See also: Health technologies > Safe water

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Contact: PATH Publications
Mailing address: PATH, PO Box 900922, Seattle, WA 98109 USA