Picturing the Customer: Developing Consumer Personas From Research on Household Water Use in Andhra Pradesh, India

PATH's Safe Water Project undertook a household research study in Andhra Pradesh, India, interviewing 1,000 respondents about their water sources, perceptions of water quality, definitions of "safe" water, and water treatment behaviors. This publication presents the five consumer personas that were created from the data to exemplify various aspects of water values.

Corporate author(s): PATH

Publication date: December 2010

Available materials

English

Picturing the Customer

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This publication is part of the series Safe water briefs

Region: Global

See also: Health technologies > Safe water

For more information…

Contact: PATH Publications
Email: publications@path.org
Mailing address: PATH, PO Box 900922, Seattle, WA 98109 USA