The status quo is dangerous when it comes to HIV
One of the hardest things in the world is honest self-examination, even if it’s a matter of life and death. And when it comes to AIDS, it is.
That’s why PATH gets creative to help people and communities around the world question personal choices and social norms that contribute to the spread of HIV. Sometimes it’s a matter of providing the right information in the right context. More often, we work to generate a buzz at the community level, get people talking, and cultivate an environment that supports individuals in making healthy choices—and avoiding risky behaviors.
From street theater performances to radio shows to feature-length films, our programs talk to people in the places where they live, in the languages they speak, in the cultural terms they can accept. With local partners around the world, we’re laying the groundwork for social change that will turn back the tide of AIDS.
Photo: Mark Edwards.
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