Targeted Community Sensitization to Reduce Anticipated Refusals in a Malaria Mass Drug Administration Trial: Lessons Learned in Southern Zambia

Participating communities were reached with information about mass drug administration (MDA) through village meetings, drama groups, radio ads, and engagement of village chiefs and local headmen among other methods. Communities that received sensitization were able to recall MDA messages, refusal rate was low (2%), and most participants reported that they believed the benefits of participating to outweigh the risks.

Publication date: November 2016

Targeted Community Sensitization to Reduce Anticipated Refusals in a Malaria Mass Drug Administration Trial: Lessons Learned in Southern Zambia

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