Nicaragua Family Planning Market Segmentation Analysis

To support a total market approach to family planning in Nicaragua, PATH is helping to enhance the equity and accessibility of family planning services. This study in Nicaragua segments public- and private-sector users into different subgroups, each with its own profile, and makes recommendations about how best to meet the needs of each group. The document highlights not only demographic and economic variations but also differences in values and attitudes, all of which are key drivers of family planning demand.

Publication date: February 2013

Nicaragua Family Planning Market Segmentation Analysis

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