Leveraging the Total Market Approach for a Sustainable Condom Market

Through the Healthy Markets initiative, PATH aims to facilitate a transition from primarily free and subsidized condoms to a viable commercial market, while ensuring sustained access for those most affected by HIV in Vietnam. The initiative employs the total market approach to segment populations based on need and ability to pay.

Publication date: July 2018

Leveraging the Total Market Approach for a Sustainable Condom Market

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