Are You Experienced? Using the Lessons Learned From Marketing Research on Consumer Experience to Improve the Research and Development of New HIV Prevention Technologies

This paper was commissioned for the aids2031 Science and Technology Working Group as part of a series of working papers under the aids2031 initiative.  This paper examines the process of research and development for new HIV prevention technologies and their eventual adoption by consumers of such technologies.

Publication date: November 2008

Are You Experienced? Using the Lessons Learned From Marketing Research on Consumer Experience to Improve the Research and Development of New HIV Prevention Technologies

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