| BBC World highlights landmark campaign against Japanese encephalitis | |
BBC World and Rockhopper TV
invite you to witness an amazing feat in global health—India’s ambitious
immunization campaign targeting the deadly Japanese encephalitis (JE)
virus. Campaigns this year will reach 11 million children, protecting them
from a devastating—and often fatal—disease. Kill or Cure? Vaccine of Hope brings viewers back to rural India for a follow-up to the series’ 2005 documentary, which put a human face on the JE outbreak that claimed the lives of nearly 2,000 children in India and Nepal, and left many more with permanent neurological disability. In response, the Government of India took a historic step to protect its at-risk population. Through vital partnerships with PATH, UNICEF, the World Health Organization, and the vaccine’s Chinese manufacturer, the Government of India developed an immunization strategy with unprecedented commitment and speed. They aimed to protect as many children as possible before the 2006 monsoon season threatened the lives of thousands more. Filmed in the rural districts hardest hit by last year’s outbreak, Vaccine of Hope allows television viewers around the world to witness firsthand the impact of the government’s landmark campaign. Children who were most vulnerable just one year ago are now among those protected for life against JE. Kill or Cure? Vaccine of Hope will be broadcast on BBC World beginning Wednesday, August 2. Visit the channel’s online television listings to find out when it will air in your time zone. BBC World programs may be viewed in more than 200 countries, but do not air in the US or UK. To obtain a copy of the film, you may e-mail jeproject@path.org. To learn more about India’s campaign and the mission and activities of the PATH JE Project, visit www.path.org/je. | |
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