Advocacy and communications
No public health tool has been as successful and cost-effective as vaccines at saving lives, particularly among the world’s children. However, creating awareness about the benefits of immunization is critical to creating demand for vaccines. For that reason, focused advocacy—an effort to influence policy and decision-makers—and communication efforts on the importance of vaccines are key components in the fight against vaccine-preventable diseases.
View resources on advocacy and communications
Key resources
A Call to Action for the New Decade of Vaccines (2011)
An article that argues that there is a moral imperative to make vaccines widely available on an equitable basis.
Addressing the Vaccine Confidence Gap (2011)
An article that discusses some of the characteristics of the changing global environment that are contributing to increased public questioning of vaccines.
Public Health Response to Influenza A(H1N1) as an Opportunity to Build Public Trust (2010)
A commentary that suggests how the 2009 influenza A(H1N1) pandemic provided an opportunity to build public trust in vaccines.
Featured PATH resources
Advocacy for Immunization (2001)
A manual that provides information on how to generate and maintain support for vaccination programs.
Immunization and Child Health Materials Development Guide (2001)
A manual for conducting audience research and developing effective, user-appropriate print, audio, video, and computer-based health education materials.
Page last updated: October 2011.
