Menstruation is a basic biological process for girls and women, yet many in India face challenges with managing menstruation, largely due to taboos and restrictions, including the availability and affordability of menstrual hygiene products and systems for safe disposal. This messaging framework provides overarching themes and talking points on menstrual hygiene management for most audiences. They put spokespersons and advocates on common ground so individuals and groups can echo and reinforce each other through their advocacy and outreach efforts.