Nicaragua Family Planning Market Segmentation Analysis

To support a total market approach to family planning in Nicaragua, PATH is helping to enhance the equity and accessibility of family planning services. This study in Nicaragua segments public- and private-sector users into different subgroups, each with its own profile, and makes recommendations about how best to meet the needs of each group. The document highlights not only demographic and economic variations but also differences in values and attitudes, all of which are key drivers of family planning demand.

Author(s): Winfrey W, Lacayo Y

Corporate author(s): Futures Institute, PATH

Publication date: February 2013

Available materials

English

Nicaragua Family Planning Market Segmentation Analysis

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Region: Latin America

For more information…

Contact: PATH Publications
Email: publications@path.org
Mailing address: PATH, PO Box 900922, Seattle, WA 98109 USA