- Consumers find products visually appealing and appropriate for their sociocultural use environment.
- Product aesthetics contribute to long-term pride of ownership among users.
- Product aesthetics (form, dimensions, colors, materials) appeal to a majority of consumers in the target market.
- A majority of users indicate the product is appropriate for their (perceived) socioeconomic and cultural status.
- A majority of users indicate they feel pride of ownership for the device.
- Design allows for some degree of customization by owners (choice of colors, surface decorations, or feature levels).
- Design aesthetics elicit feelings of familiarity and competence among users (i.e., are not intimidating or overly complex).
Notes and exceptions
- Some products may be judged desirable but inappropriate for the user's household context (e.g., “I like the way that looks, but it is too fancy for my home.”).
- Low-income consumers may be very sensitive to social status indicators that are perceived to either minimize or advertise their social aspirations.
Some users are proud to display their product. Photo: PATH.