Product aesthetics

  • Consumers find products visually appealing and appropriate for their sociocultural use environment.
  • Product aesthetics contribute to long-term pride of ownership among users.

Key indicators

  • Product aesthetics (form, dimensions, colors, materials) appeal to a majority of consumers in the target market.
  • A majority of users indicate the product is appropriate for their (perceived) socioeconomic and cultural status.
  • A majority of users indicate they feel pride of ownership for the device.
  • Design allows for some degree of customization by owners (choice of colors, surface decorations, or feature levels).
  • Design aesthetics elicit feelings of familiarity and competence among users (i.e., are not intimidating or overly complex).

Notes and exceptions

  • Some products may be judged desirable but inappropriate for the user's household context (e.g., “I like the way that looks, but it is too fancy for my home.”).
  • Low-income consumers may be very sensitive to social status indicators that are perceived to either minimize or advertise their social aspirations.

A family stands behind their household water treatment device.

Some users are proud to display their product. Photo: PATH.