- Consumer perceives the product as desirable, appropriate, and worth both the purchase price and the time dedicated to daily routine use.
- Demonstrated consumer preference over or on par with similarly desirable household appliances (e.g., pots, pans).
- Continued, consistent, and correct use demonstrated over the life of the product (±2 years).
- Repeat sales for product replacement.
- Evidence of positive word-of-mouth publicity.
- Willingness to conduct routine maintenance and acceptance of recurring costs for replacement parts.
- Purchase of HWTS products as gifts.
- Device styling and configuration meets with local aesthetics and performance expectations.
- User Research: Willingness to Pay Studies. PATH, unpublished data, 2010.
- Reference Design Beta Prototype User Evaluation. PATH, unpublished data, 2010.
- Full list of supporting evidence and additional materials.
Users rank various household devices based on perceived value. Photo: PATH.