Perceived value

  • Consumer perceives the product as desirable, appropriate, and worth both the purchase price and the time dedicated to daily routine use.

Key indicators

  • Demonstrated consumer preference over or on par with similarly desirable household appliances (e.g., pots, pans).
  • Continued, consistent, and correct use demonstrated over the life of the product (±2 years).
  • Repeat sales for product replacement.
  • Evidence of positive word-of-mouth publicity.
  • Willingness to conduct routine maintenance and acceptance of recurring costs for replacement parts.
  • Purchase of HWTS products as gifts.
  • Device styling and configuration meets with local aesthetics and performance expectations.

Supporting evidence

Hands sorting drawings of different devices on the tarp-covered ground.

Users rank various household devices based on perceived value. Photo: PATH.