Packaging

  • Packaging should protect contents from breakage during shipping and handling.
    • Packaging volume is minimized to reduce distribution costs.
    • Package graphics align with brand and product identity.
    • Product setup and operating information is provided on packaging.

Key indicators

  • Acceptable packaging strength ratings: stack height, burst strength, and water resistance.
  • Packaging volume is minimized to reduce distribution costs.
  • Packaging provides physical and environmental protection appropriate for distribution channels.
  • Minimize nonbiodegradable packaging (styrofoam, plastic bags, etc.).
  • Prospective buyers understand product features and benefits without opening packaging.
  • Package descriptions are accurate and consistent with actual product.

Notes and exceptions

  • Product packaging (boxes) may be retained by consumers for the life of the product.