Packaging

• Packaging should protect contents from breakage during shipping and handling.
• Packaging volume is minimized to reduce distribution costs.
• Package graphics align with brand and product identity.
• Product setup and operating information is provided on packaging.

Key indicators

• Acceptable packaging strength ratings: stack height, burst strength, and water resistance.
• Packaging volume is minimized to reduce distribution costs.
• Packaging provides physical and environmental protection appropriate for distribution channels.
• Minimize nonbiodegradable packaging (styrofoam, plastic bags, etc.).
• Prospective buyers understand product features and benefits without opening packaging.
• Package descriptions are accurate and consistent with actual product.

Notes and exceptions

• Product packaging (boxes) may be retained by consumers for the life of the product.