• Operating and maintenance information as well as the water treatment effectiveness of a product is adapted to local conditions.

Key indicators

  • Attributes for information localization include:
    • Language.
    • Content: culturally appropriate images and references.
    • Culture: images, colors, and symbols.
    • Information about local water safety issues.
    • Contact information for seller, replacement parts, and service.
    • Service or maintenance cycle reminder (e.g., calendar printed with contact and locally relevant image).
    • Endorsement or stamps from local authorities.
  • Attributes for product performance include:
    • Treatment modules specific to local contaminants.
    • Improved pre-filters for local water conditions.

Notes and exceptions

  • Attention to depiction of human forms in some markets.
  • Test graphic design and content with intended users.