Localization

• Operating and maintenance information as well as the water treatment effectiveness of a product is adapted to local conditions.

Key indicators

• Attributes for information localization include:
• Language.
• Content: culturally appropriate images and references.
• Culture: images, colors, and symbols.
• Information about local water safety issues.
• Contact information for seller, replacement parts, and service.
• Service or maintenance cycle reminder (e.g., calendar printed with contact and locally relevant image).
• Endorsement or stamps from local authorities.
• Attributes for product performance include:
• Treatment modules specific to local contaminants.
• Improved pre-filters for local water conditions.

Notes and exceptions

• Attention to depiction of human forms in some markets.
• Test graphic design and content with intended users.