Endorsements and claims

  • Product endorsements are credible, verifiable, and recognized by end users.

Key indicators

  • Product endorsements come from a credible source that is recognized by target consumers.
  • Product claims can be substantiated.
  • Product evaluations are from actual use (versus controlled environment).
  • Endorsements are specific about the pathogens or contaminants the product does or does not treat.
  • Technical endorsements targeting public/private policy, manufacturing, and design stakeholders should be published with source citations, relevant standards, and test protocols.

Notes and exceptions

  • Endorsements can provide strong incentives for adoption.

Supporting evidence